[RECAP] Tanijoy Soft Launch

On Monday (23/4), ANGIN was invited to the soft launch of Tanijoy Investasi, a startup which connects field partners with small farmers in order to ease and bring transparency to their investments in agriculture. During this soft launch, several speakers were invited to share their knowledge and experience about agriculture and Indonesia’s economy as a whole. The panel consisted of four experts: Poltak Hotradero (Senior Researcher at Indonesia Stock Exchange), Muhaimin Iqbal (Founder & Chairman of Indonesia Startup Center), Romy Cahyadi (CEO of Instellar), and M. Nanda Putra (Co-founder & CEO of Tanijoy).

Here are the key takeaways:

  • According to Mr. Poltak Hotradero, startups such as TaniJoy should be able to make use of their data as it is the value of the startup. Data are very powerful when used correctly, and that is something that other corporations don’t have. For example, startups know exactly the profile of their users.
  • Mr. Muhaimin Iqbal talked about the problems faced by Indonesia, especially in the agriculture sector. Indonesia, despite its potential, has no self-sufficiency in food.
  • The problem lies in how little investments goes to farming in Indonesia where food is always in high demand.
  • Indonesia’s consumption of meat and vegetables are very low compared to the world average. Consumption of meat is only a quarter of the global average, and consumption of vegetables is only a third of the global average.
  • Banks would only allocate around 3 – 6% for agriculture, which shows how little investments go to agriculture and farming.
  • With TaniJoy, it would help people to invest in agriculture in an easy, safe, and transparent way.

We are so excited with the soft launch of Tanijoy, and we hope the social impact it brings would be an inspiration to all. Best of luck for TaniJoy!

 

[RECAP] Hivos x Connector.ID

Connector.ID is proud to collaborate with Hivos’ Social Entrepreneurship Support Program, Idea Jam, in delivering a workshop for building a Business Model Canvas on Friday (20/4). Nadira Dinisari from ANGIN was leading the 3-hour long workshop in Code Jam Margonda, Depok with Sarah Ramadhita from Hivos as the moderator. Most of the startups in this program have social impact as the core value of their business. Their ideas range from renewable energy to sustainable farming.

Some key takeaways from the workshop:

  • The Business Model Canvas should give the structure of your business plan and contain elements that provide a coherent view of a business’ key drivers.
  • The Business Model Canvas is meant to evolve as you move through the following steps. It should be updated and refined whenever there is an update in information.
  • When you are thinking about the value proposition of your business, think about how you can map it to each customer segments. One value proposition may speak louder to a certain segment than another. This also applies to the channels of communication since not all segments can be captured through only one channel.
  • It is also important to think about how each customer segment can bring in different revenue streams for the business.
  • Key activities of the business is important in determining the key resources needed, who are the key partners, and finally the cost structure of the business.

It was really refreshing to be presented with startups who have a social impact in mind! We cannot wait until each startup under Idea Jam presents their finalized pitch decks. Best of luck!

 

[RECAP] Kick Off The NextDev 2018

On Mon (16/4), The NextDev 2018 finally had their Kick Off at Empirica, SCBD. The NextDev is in search of the best Indonesian tech startup in the field of social impact. The winners of this competition would have access to mentoring, market opportunities, and will receive equity-free funding for their startup!

Here are the things you need to know about The NextDev:

  • The NextDev incorporates incubation and accelerator program in their competition to give enough foundation for startups to access the market and various stakeholders.
  • They are raising the topic of social impact, meaning startups should consider what kind of social impact they are trying to target.
  • Currently, the problems startups are facing are lack of talent pool & resources especially in technology and business development, lack of access to funding, and lack of access to mentorship and network. The NextDev aims to provide all that to the startups joining them.

FUNDRAISING OPPORTUNITY!:

The NextDev 2018 is now holding their roadshow to various cities in Indonesia which includes Surabaya, Semarang, Denpasar, Batam, Samarinda, Yogyakarta, and Jakarta. Don’t miss their deadlines as they are approaching soon! To apply, just submit your information and pitch decks to Connector.ID and mention NextDev in your application. If your startup makes the cut, we will follow up with you on next steps and then recommend you to the NextDev team. It should take you no longer than 10 minutes. Best of luck!

Media talk about it:

https://www.liputan6.com/tekno/read/3475819/ada-yang-berbeda-di-ajang-kompetisi-the-nextdev-2018-apa-itu

http://www.tribunnews.com/techno/2018/04/17/20-aplikasi-bertanding-di-the-nextdev-academy-2018

https://inet.detik.com/telecommunication/d-3974198/dicari-20-startup-yang-bisa-bikin-dampak-sosial-positif

https://www.brilio.net/komunitas/ajang-ini-ngajak-anak-muda-bikin-dampak-sosial-positif-untuk-indonesia-180418b.html

https://swa.co.id/swa/trends/nextdev-2018-bidik-startup-berdampak-sosial-kuat

https://technologue.id/segera-bersiap-telkomsel-kembali-cari-startup-terbaik-di-the-nextdev-2018/amp/

 

[RECAP] Pedals.ID x Connector.ID Branding Workshop

Last Saturday (13/4), Meredith from Connector.ID and Nadira from ANGIN held their first workshop about branding in Bandung in collaboration with Pedals.ID. Titled ‘Brand or Bust: How to Build Your Brand & Stand Out to Investors’, the 2-hour long workshop was filled with young Bandung entrepreneurs who are keen on developing their own brand.
Some key takeaways from the workshop:

  • You need to know the reason behind why your brand exists. Why should anyone care about your brand? Define the problem statement that your brand will solve!
  • Clarify your unique selling point: what does your brand have that others don’t?
  • Find out how your brand can be ‘superior’ to other brands out there.
  • Define your users! You need to understand your target market in order to better cater their needs. The more specific the better. Creating user personas can help.
  • Don’t forget you need to be able to identify your brand & how it fits in the market. This means creating a thorough competition analysis and positioning your brand in the market.
  • Finally, build a brand message that is emotionally appealing so that people will remember your brand.

This is only the beginning of future workshops held outside Jakarta. We plan on creating more workshops for aspiring entrepreneurs out there in Indonesia and provide more mentoring and resources for them. Best of luck to the Bandung participants that attended the workshop; we hope to see you all soon!

Reita Annur: Dompet Dhuafa

Tell us a bit about yourself.

My name is Reita Annur. I am from Dompet Dhuafa, a humanitarian NGO and a Lembaga Amil Zakat (LAZ) — a national organization that has been recognized by the state. We collect funding from the Muslims community, specifically from the ZISWAF (Zakat, Infaq, Alms and Wakaf) community which is channeled to the dhuafa people or the needy. The reason why we follow this is because we are a unique NGO that receives funding but also provides funding for beneficiaries in accordance with the provisions of Muslims. As for Islamic funding, it is a requirement to have eight beneficiaries that come from Zakat. Whereas for Infaq and Wakaf, Wakaf can be more general idea – you do not have to be extremely dhuafa or ‘in need’. But we also receive investment funding from CSR companies for instance, because in addition to channeling finance for dhuafa community, we are also running a social enterprise which attracts investors. The profits from these investment will of course, return to the dhuafa community.

What kinds of women’s empowerment initiatives is Dompet Dhuafa running?

We run a variety of programs. One is the called Warung Perwira or Entrepreneurial Women which aims to empower women. Why did we choose to target women? Because in a lot of households, the husband’s income is often insufficient and not stable enough to sustain the family household. So educating women on how to be able to survive if anything undesirable happens, so they can be independent economically,  foster a household and also be a role model for their children.

What are the challenges in obtaining funding?

We are indeed facing challenges with fundraising outside of Indonesia. However, for the domestic NGO inshallah we already have the trust from the people of Indonesia. In terms of scaling up fundraising to go international, we are still lacking. In fact, we already know the theory of fundraising, it’s just that we are still not confident about the application and execution of it. The language barrier in making a proposal is also an obstacle.

What challenges have you faced in building this enterprise?

We strive to empower the people in need, or dhuafa. So the challenge is how to educate these people, improve their welfare and income at the Provincial Minimum Wage (UMP) level. However, in the implementation sometimes we collide with the characters that we help, because as a channel of Islamic funds, we give grants rather than stocks or loans. This character is sometimes a bit difficult to be formed so the success of a program that we run in area differs depending on the character of the receiver. With some programs in Central Java, we are very successful and even able to scale up the industry – for example, initially we built 10 dairy farmers and it is now almost a village, with the main income coming from milk dairy cows. We provided 10 cows initially, which has now reached nearly 200 dairy cows. However, when we conduct the same program in other areas, sometime we get different results. So, there are conditions – conditions on the ground that are sometimes out of our control. That is our challenge.

How can we help to minimize the fundraising gap?

At the moment, we need the skills and knowledge on how to scale projects up. We have been able to empower farmers and breeders which has resulted in the scaling up of production. Now we are looking to scale up both in terms of financing and skill. Hopefully this can be achieved soon.

Pravitasari: Co-founder of TuneMap

ANGIN Women’s Spotlight series seeks to showcase a diverse array of inspiring women leaders and their stories and experiences in order to shed light on the unique experiences of women in business. We hope that both men and women can gain from these shared experiences, that these stories can inspire change, and that other young girls are motivated to become leaders as well.

Tell us a bit about yourself.

My name is Pravitasari, and I am working on an application called TuneMap which is a GPS navigation app for visually impaired people who live in the city. We use crowdsourcing sites to connect visually impaired people with sighted pedestrians who will provide information about road conditions. Our aim is to empower the visually impaired community by creating safer roads to walk in, so they can lead a productive life and access proper facilities within the city. It’s about creating equal opportunity.

What was your background previously and how did the idea come about for TuneMap?

Firstly, I am an avid pedestrian who likes to walk a lot. As a sighted person, I feel uncomfortable walking on the existing pavements in Indonesia. At university I also studied psychology, which helped me better empathise with people who are different from me. If walking around the city was not accessible to sighted people, what would it be like for people who cannot see?

So I created Tunemap and tried to get it up and running with the support of some friends. We entered a UNDP competition, and through that, we were lucky enough to get connected with the largest visually impaired community in Indonesia who we work closely with in developing this project. We also work with UN volunteers in Indonesia who connect us with Indorelawan and also with the Ministry of Youth and Sports (MENPORA). We started with a societal mission, now we are trying to sustain this idea by also looking for funding opportunities to monetise our enterprise.

As a startup, what have been the biggest challenges and how do you overcome them?

It has been quite difficult finding fundraising such as equity, because we are focused on a very niche market and it is hard to find investors who want to invest in this market. That’s the challenge we are facing, but we are so glad for the grants we have received, which have allowed us to come up with the initial product, test it, and then validate it to the related stakeholders, to the users and to the beneficiaries – the visually impaired people. So the grants have helped a lot, but we know that we cannot rely on them in the long run.

the most important thing is to keep going. While fundraising is not an easy process, me and my team are clear about the why – why we want to do what we do. That keeps us going. We face so many failures and rejections. At least this year we prove that we can keep going and keep achieving one at a time.

What do you hope to achieve with your application?

We have two goals, that is, creating an inclusive and data-driven city. First and foremost, our focus is to empower visually impaired communities and provide sidewalks that are comfortable for them to walk on. After that, the benefits will flow to the rest of the community. The thing is, the government doesn’t know which areas to provide proper pedestrian footpaths and also who will use it. They have created pedestrian paths sporadically, without the use of data. So, we at Tunemap, are trying to solve that problem by using the data that is collected by the pedestrians to promote walkability in the city. Places like Jakarta but specifically Bandung, still have that walking culture. That’s why we started in Bandung, because a lot of people are still walking. Even if one person walks, they can make up to 20-30 report which is a lot of data collected already.

Being a woman co-founder in this startup ecosystem, have you had any particular difficulties dealing with gender dynamics?

I’m grateful that I have a team that is very supportive. Our co-founder is also a woman and our tech team is led by a man, and he is fine being led by two women. As women, we try to prove that nothing is different in leading. There may be limited interaction between us and the investors so we don’t know yet the ecosystem in the investor landscape towards women founders, but internally we have no issues with that. We are contacting with the stakeholders are fine with that, they will also be challenged coming from it, we are trying to figure out how to tackle it. Because I am also married, my challenge is how to balance my role as a leader in this enterprise and my role as a wife. So the challenges as a woman founder, requires time and effort in the workplace, so the challenges is between balancing the role, for me so far so good. The most important thing is communicating with your partner, so that we can find a way. As women leaders I think we should not lower our expectations of what we can achieve just because we’re women.

Do you have an tips on leadership?

I’m not a natural leader – so I need to read widely and observe from other people. I think for women and people in general who think they are not able to lead, don’t feel down, because everyone can lead. Just try to figure out what your weaknesses are, focus on your strengths, and where should you improve. Don’t be afraid to ask for help – either from your co-founders, teammates, or friends and family. As women leaders, we should not lower our expectations of what we can achieve just because we are women.

Do you have any female role models?

Sheryl Sandberg, of course. Through her book I realized that women leaders do have their own challenges but it should not hinder them to become a leader. Apart from that, I learned how to compromise with our partner without having to lower expectations on our own career aspirations.

What do you love about your work?

Since I was a child, my parents would tell me that the most important thing in life is how you can impact other people. So those values have been instilled in me from a really early age, they are what keep me going everyday knowing that our application is making a difference.

 

[RECAP] UNDP Indonesia, Government of Canada, ANGIN Roadshow: Lampung

 

ANGIN, together with UNDP Indonesia and the Government of Canada, just finished a 2-day workshop in Lampung (19/02 – 20/02) aimed at empowering social enterprises in the agricultural value chain. The event was also supported by Connector.ID, which provided full-day individual consulting session for those seeking external funding.

 

Opening remarks were given by Deputy Director of UNDP Indonesia, Francine Pickup, continued by Roadshow program introduction by Natalia Rialucky (Head of Impact Investing at ANGIN) and Valencia Dea (Principal of ANGIN), as well as Connector.ID introduction by Meredith Peng (Director of Connector.ID).

The main event began with an inspirational talk by Sabrina Mustopo, co-founder of Krakakoa, who shared the story of her chocolate company which aims to empower farmers by implementing a bean-to-bar concept, which helps farmers to capture higher value add and ultimately, larger amount of income.

 

 

During her session, Sabrina mentioned three key messages:

  • Network is crucial. Sabrina started with no access to farmers and limited knowledge on agriculture. All were overcame as she enlarged her network and actively asked questions to people
  • Fundraise more. Sabrina recommended to fundraise more than initial estimation as it will allow entrepreneurs to focus more on growing the business than tightening the budget due to capital limitation
  • Set a strong “Why”. Based on her experience, Sabrina reminded that social entrepreneurs’ journey will be filled with a lot of challenges that can break their spirit down, especially when no solid motivation is in place

 

After Sabrina’s talk show, the event was followed with three-series of workshops. ANGIN team led two workshops, Investment Readiness and Sustainability and Scalability; while UNDP Indonesia Technical Advisor of SDGs, Ansye Sopacua, filled in a workshop on Impact Measurement.

On the second day, ANGIN team and Connector.ID provided a series of one-on-one meetings with participants, with an aim to mainly support them on fundraising.

We were very happy to see more than 50 engaging entrepreneurs who do not come only from Lampung but also from other cities in Sumatera, Jakarta, Bogor, and Bandung. We would love to thank all the participants for their activeness and eagerness to learn. Wishing you all the best!

[RECAP] UNDP Indonesia, Government of Canada, ANGIN Roadshow: Manado

 

ANGIN team, together with the Government of Canada and the UNDP Indonesia organized a one-day roadshow in Manado last Thursday (22/02).

Exceeding our initial expectation, there were over 40 participants from a diverse set of business background; from tech enabler startup for commodity export-import, brick-and-mortar producers, to handicraft maker from agricultural waste.

 

The event was opened by UNDP Indonesia Technical Advisor for Innovative Financing, Ikhsan Modjo, followed by a welcoming remarks from Michella Irawan, a Manado-based Nexus Indonesia Leader, and an inspirational talk show with the founder of DuitHape, Sara Dhewanto. In her session, Sara shared her challenges and lesson learned in running her business as well as in fundraising. She reminded everyone that building networks is important, not only to gain knowledge, but also to have a bigger voice in enforcing certain agenda/ issue (Example is Fintech association). Sara also emphasized the importance of understanding potential investor before they enter your company; as each has different characteristic and not all is a fit for you.

 

 

Post talk show and lunch break, ANGIN team led two workshops. One was on Investment Readiness and the other was about Scalability and Sustainability.We were left impressed by the activeness of the crowd, especially during interactive game sessions! The event was continued by several one-on-one meetings, dinner, and networking session.

 

Our roadshow was supported by Connector.ID and ANGIN’s Women Spotlight. Director of Connector.ID, Meredith Peng, provided assistance for participants who were seeking external funding, Meanwhile, Samantha from ANGIN’s Women Spotlight conducted a series of interviews with several inspiring women entrepreneurs in Manado. Among them was an women empowerment initiative that aims to equip housewives with the knowledge to produce fish-based snacks; hence providing them with a source of income. Kindly look forward for their stories on our separate blog posts!

 

Metha Trisnawati: Co-founder of Sayurbox

Tell us a bit about yourself.

I’m Metha from Sayurbox which is an e-commerce platform distributing fresh, local produce and dry goods from local farmers and producers. Amanda [Susanti] and I have been doing Sayurbox since July 2016. I currently manage the operations of Sayurbox, which entails sourcing from the farmers and establishing relationships between them, managing the warehouse and logistics, and distribution of the produce.

How did you come into this partnership together?

Amanda is actually very passionate about farming. She had a farm initially, and worked together with the local farmers in the area. At the time, I had just finished my Masters degree, came back to Jakarta and met Amanda. She told me about this project she wanted to build, which sounded really exciting. So I got on board.

For a lot of urban people, living in cities means having access to all kinds of produce at the supermarket and not really having to think about where it comes from. Do you think there’s is a trend towards a renewed focus on local and seasonal produce?

We try to communicate those values to our customers. For example, we have farmer profiles on our website so the customer knows exactly where their food has come from. The response has been really good, people are really excited whenever we post on social media. This is what really excites us, to be able to reach more farmers to join our network, so we can serve more customers. People are really embracing this concept of farm-to-table fresh produce.

Having worked closely with these farmers, what are the sorts of challenges they are facing in this massive food value chain?

Logistics is one of the major challenges they are facing right now, because not many farmers have the access to it. That’s where we come in. We provide assistance with access to markets and help them manage logistics in order to distribute crops to the customers in the areas that we cover. In many farming communities, there are long supply chains which means farmers depend on parties like village traders. They have to sell their crops to the first traders to get the initial capital to grow their produce, then when harvest time comes around, they sell their produce to the first trader at the price that they’ve set. As a result, they are not able to set up a decent market for their families. We provide them with an option so that they don’t always have to sell to their first trader, instead they can sell to us for a fair price, and we can help distribute to the consumers and the market.

Have you experienced any major challenges in setting up Sayurbox?

Again, in terms of logistics, we have had to build the operational system by ourselves. Initially it was about approaching the farmers and building a relationship and gaining their trust. They were just used to selling their crops to village traders, so it was intimidating for them at first to see strangers coming into their village. Lots of the challenges that we face from the start is mostly the operational challenges, identifying how we can help these farmers and efficiently distribute their crops. It keeps us going though, knowing that there are a lot of opportunities to tackle these issues, and get as many farmers on board as possible.

And being two women founders, have face you faced any gender biases in your career?

Luckily not really. Everyone that we have met on our journey with Sayurbox have been really helpful. They don’t focus on the fact that we are two women, but there is definitely still that stigma of ‘Can you actually do this?’ Because as a woman in Indonesia, and in society more generally, there’s that idea that you need to have a family and do all these things by a certain age. I personally don’t have those kinds of issues. But they are still very much prevalent within society. At Sayurbox we really try to encourage women, in fact 80% of our team are women. We try to build a culture for women where we are supportive of each other. For example, if one of our women employees needs to take care of their children at home, they have the option of working from home. That way they can achieve that balance between work and family life.

What do you love most about the work you do?

For me, it’s the people I have met. Getting to meet the farmers has always been my favourite thing. Whenever we go for sourcing, I get to travel, learn how they grow their produce, talk with them about their life on the farm and the challenges that they are facing. It’s incredible to see their passion for growing food. The feeling you get when you talk to them – you can see their genuinity, and the love they put into growing their fruits and vegetables. They work very hard. We also employ mothers in our warehouse, who work for us during their free time to earn extra cash for their families. They pack, pick and check the quality of the produce. It’s a very satisfying feeling getting to work closely with different people.

What’s one piece of advice you would say to young women entrepreneurs?

Just do it. Don’t be afraid or be limited by the stigmas within society. Just have the courage to explore. I personally don’t have a background in farming or agriculture, but having met Amanda and seeing how passionate she is makes me want to learn more. There are always going to be challenges – just believe in yourself, try your best and you will go a long way.

 

Claire Quillet: CEO of Towards Sustainable Businesses (TSB)

ANGIN Women’s Spotlight series seeks to showcase a diverse array of inspiring women leaders and their stories and experiences in order to shed light on the unique experiences of women in business. We hope that both men and women can gain from these shared experiences, that these stories can inspire change, and that other young girls are motivated to become leaders as well.

Tell us a bit about yourself.

I’m Claire Quillet, a French citizen who lived almost 20 years in Indonesia, mother of 2, CEO of Towards Sustainable Businesses (TSB). TSB is a consultancy agency supporting mainly private sector to design, implement, monitor and evaluate development program and/or corporate social responsibility (CSR) programs. Our main area of expertise is WASH (water, sanitation and hygiene), as well as education and environment. Our aim is to ensure that employees and surrounding communities will universally have access to WASH and therefore to a better health, as well as creating positive impact to the company’s business.

You’ve been in Indonesia for almost 20 years. What made you want to stay for so long?

You know, I arrived on a two-months contract – it always starts that way. I came as an emergency specialist, working for an emergency NGO. I came in 1999 during the Maluku crisis, so I was based in a tiny island in Maluku, providing displaced people with water and sanitation, foods and health care. In terms of natural disasters, it has been non-stop in Indonesia since 1999. From the crisis in Timor, to the 2004 Boxing Day tsunami, with earthquakes in Yogyakarta, Padang, Alor or Nabire – for a WASH emergency specialist, this was the place to be. I stayed for work, by helping people in need. That’s the first reason.

Also moving from one island to another, is almost like working in different countries. Food, people, religion are different, only the language, nicely, remains the same. It’s so diverse that you don’t feel tired to be here.

Unfortunately, up to now, needs still exist for a lot of Indonesian people. You know, more than 30 million Indonesians do not have access to a toilet which causes water borne diseases (diarrhea, for instance) that kills almost 140.000 children under the age of 5 years every year in this country. So, there is still more to be done.

Have you had many difficulties during your career and how did you overcome them?

Of course. Different challenges at different times.

In the NGO sector, the objective is to reach the most vulnerable in the communities. The challenge will then to be in the field and have enough means and money to deliver programs.

I have been working for UNICEF for 8 years. The challenge was different. WASH is unique because you are dealing with several ministries including the minister for health, education, environment, Bappenas, etc. So, collaboration and coordination are crucial to achieve goals for a vast country like Indonesia. Bureaucracy can slow down the progress. But, improving regulations or changing policies take time. You must keep your motivation up and be patient.

Moving to the private sector and creating my own company was another challenge. First, actually creating it. I was lucky to find an Indonesian angel investor who believed in my idea. TSB provides unique services for multinational and Indonesian companies in the domain of sustainable CSR programs. But, CSR as a business model is not yet understood by most of the private sector. Our work is then challenging but also very exciting.

As a female founder, have you had any challenges in Indonesia?

Not at all. I think Indonesian people are very respectful. Especially being a female and an expatriate, they will esteem you a lot. They are eager to learn. Whatever they learn from you, then they will do ala Indonesia. Sometimes it might not be what you wanted, but that’s their way of doing it. You don’t want to be an expat bombarding them with how you do it in your country – because it’s their country. For me, being a woman is really a blessing.

How so?

I’ve always worked in a predominantly male environment. Indeed, WASH is technical, and few women choose this sector. With most of the men I met in my work, there is no ego game when they deal with a woman. Maybe because we also have a way to pass on the message. We are more patient. At the end of the day, the outcome is the same, but we do it in a different way.

The positive part of living in Indonesia for 20 years, is that they see you as somebody who has the international experience but also someone who is here for the long run. You know the culture, you know the language, and the how the people work. I speak Indonesian to my clients rather than English, and they respect that. Indonesians are very patriotic. Even if you don’t speak very well, as long as you try, they understand that you’re making the effort. Here, if you start to make a good relationship with someone, it is forever. The people I know in the government and in business, I have known for the last 10 years. Even when they move companies, you still have their contact details, and they will still help you.

In your work, have you ever seen a gender gap, in the population in general, problems to do with gender or equitable distribution?

Working for NGOs over the past years, we listen to the voice of the women in a different way, because their needs are not the same as their male counterparts. So, yes you have gender inequality. Unlike in the Western world, the issues of gender equality here are not just about equal pay and domestic violence, but women are still finding their place within society. You will see women who stay at home, some work for small salaries, and have many kids but won’t always have access to family planning. Not only that, but the geographical inequalities are also present. You can see the difference between Jakarta and the more Eastern islands like Papua. Women’s empowerment initiatives exist, but we are still far away from reaching gender equality.

Can you talk about one woman who has impacted your life?

I do not have a role model. But there are some Indonesian women I really admire, for example Ibu Tiur. She is the head of Roundtable on Sustainable Palm Oil (RSPO) and used to be the head Indonesia Business Council for Sustainable Development (IBCSD). She’s amazing – she has the knowledge, motivation and the drive, it’s inside her. Even though she’s a busy person, she will take the time to talk with you, to see how she can help with your business, or even just talking in general. She has an incredible network and aura that everybody sees. It’s not about money or power for her. She is amazing for her country.

You are also a mother, right?

Yes, I have 2 kids, one boy and one girl.

You would hope to see them grow up in a world where things are better and both of them can grow up to be on equal footing. How do you instill those values in both your kids? What do you hope to see for them in the future?

For me, that lies in education. They have to understand where they come from. They have their father here, but also have roots in France. When they were young, I bought them a globe to open their minds up to the world. It’s about discussing the problems that they face, and having that daily discussion with them where nothing is taboo. I also talk a lot about my work, so they know what I am doing, and that I have worked in different parts of the world. Just showing them by example is opening their mind up a lot. Whatever they want to do in terms of work, it’s up to them. Just do it with the sense of human to human.

It’s scary to have kids at this time. If I was a young woman now I would ask myself if I want to have kids because I can see where the world is going, in terms of the environment, the growth of internet and consumption. Adjusting to this as a mother is challenging, but I always keep positive.

That’s why I am doing what I am doing. Engaging private sector to see business differently, to leave a better world for the future generation. CSR is not philanthropy. CSR program should impact the company’s business – whether it’s for their reputation or brand development and serve the community needs. A sustainable program, that will develop the company business and the community, need a thorough design. It is crucial to conduct robust preliminary study within the community to understand the context, their needs, as well as their aspirations. It’s not about what you want to give them. It is a human to human experience.